There are many fashion bloggers on Instagram right now! Doesn’t matter what niche you are in, there are tons of influencer out there for you!

But are all these fashion bloggers right for you?

No! Not all of them. And it can get very overwhelming to decide between the good ones and the bad ones.

So, how to know which fashion bloggers are good?

We created a practical easy-to-follow guide for you. Go through it step by step as you land on their account and see which Fashion bloggers you need to break up with and which ones you need to treasure!

Note: This piece is also useful for small business owners who are trying to find the right bloggers for their marketing campaigns. You can perform this analyze long before even contacting them.

The Strategy

1. Pay attention to the feed

Feed is the very first thing you see when you arrive at someones account. If you like what you see, you follow the person, and if you don’t you pass.

Well, this time don’t only pay attention to the aesthetics and how visually appealing it is. Also, take a look at the outfits, the style, the items wore and see how much they resonate with your daily style routines and goals.

2. Analyze the rows

If your favorite fashion blogger passed the first step, now you need to perform a row analysis.

What is a row analysis?

Row analysis is when you pick 2 different rows, 2 sets of 3 photos and look for overall outfit/style comparisons and differences.

What is the goal?

To see if the blogger can maintain a well structured style frame in a specific timeline.

Which rows to pick?

Pick any two rows that are three to four apart from each other. In most cases Instagram fashion bloggers post daily. So using this row analysis you will study their style within a month, when the weather condition is pretty much the same and fashion trends are similar.

Note: Pay attention to their posting schedule. If they don’t post daily you might need to pick different rows.

3. Style versatility

At Why Before Buy, our goal is to shop smarter, and buy items that are more versatile and make daily styling simpler.

That is why, for inspiration, you need to go to people who are following the same mindset. These people can teach you how to do it and give you wonderful recommendation based on their knowledge of the brands and products in the market.

That is why you need to analyze the feed for versatility to see if they are practicing the same ideology or not.

4. Promoted content

Last but not least is analyzing for promoted content. Most consistent Instagram fashion bloggers do this as their full-time job. That’s why running ads and promos are essential for their business. But, there is a healthy types and unhealthy type of ads. Seeing ads for very different types of apparel products so frequently not only confuses you, but also promotes consumerism which won’t help your style. You are better off without them.

Note: Promoted content is not an issue to worry about if a blogger works with same brands consistently or promotes same type of product frequently. It is only a problem when they work with very different brands with drastically different products and values.

This is it! Go through your followings and use the formula to see which influencers you are following are a keeper and which are not. Subscribe to our newsletter to get all the good stuff right in your inbox! 🙂 And join us on our Instagram account.

Love,

Nasim