Hi, I’m Nasim Kaheh, founder of WBB Personal Styling.

I’m an artist at heart, and when I’m not at my easel, you’ll find me immersed in fashion. My love for style started early — growing up surrounded by European influences and a family tradition of craftsmanship. My grandmother, a talented dressmaker and designer, made her workshop my first creative playground. I spent countless hours there, surrounded by fabrics, buttons, and sketches, even sketching my first dress after watching a runway show at the age of four.

Over time, my sense of style naturally evolved. Friends and family often turned to me for help — whether it was shopping for special events or putting together outfits that felt authentic and confident.

After moving to the U.S., I pursued a Master’s degree in Marketing but found myself drawn back to fashion. During the pandemic, I began working privately with clients and launched my Personal Styling Channel on YouTube — reigniting my passion for helping others express themselves through style.

Today, I dedicate my work to styling individuals across Washington, D.C., Northern Virginia, Maryland, and beyond — blending creativity and structure to build wardrobes with purpose, polish, and personal meaning.